Shipping & Fulfillment 101: The Shipping Guide for New Entrepreneurs

One of the most complicated aspects of ecommerce is actually getting your products into your customers’ hands. That trip from Point A to Point B is critical and can make or break the whole brand experience for your customers. This requires an impeccable and efficient shipping and fulfillment strategy, which takes time, effort, and resources to execute properly.

Because of this, developing a shipping strategy and choosing a shipping partner is no small feat. In the world of shipping and logistics, there are a ton of small factors that come into play and each needs to be carefully considered. Package weight, size, volume, cost, shipping location, destination, customs, duties, packaging, stuffing, the unboxing experience, warehousing, tracking, and insurance are just some of the things you’ll need to figure out for your own ecommerce store’s shipping strategy.

To combat this complex endeavor, the founder of A Better Lemonade Stand, Richard Lazazzera, wrote a guide for Shopify when he worked there as part of their Growth Team, which discusses everything a new entrepreneur needs to know about shipping and fulfillment. Whether you’re just starting your ecommerce journey, or you’ve been selling for a while, this book will walk you through everything related to shipping, so you can get your product into your customers’ hands in a way that delivers an outstanding customer experience while keeping you profitable.

Click the book below to read the full guide, or check out the chapters individually.

For more shipping resources and guides, check out our Shipping & Packaging Suppliers Directory to find manufacturers of shipping supplies that will give you the best unboxing experience, plus shipping & fulfillment services like Easyship, which we discussed in detail in our Easyship Review, to get your products to your customers as efficiently and inexpensively as possible. Take the time to also check out the advice from our blog post articles like How to Offer Free Shipping & Calculating Your Free Shipping Threshold, The Ecommerce Guide to Shipping Boxes: Boxes and Envelopes 101, and The Ultimate Guide to ePacket Shipping & Delivery so you can learn all the necessary information you need to know to get your shipping & fulfillment strategy right the first time.