Insights, trends, & tools for building better online businesses.

A Better Brand Ecommerce Branding Guide

A Better Brand: Ecommerce Branding Guide (Step-By-Step Guide, Resources & Worksheets)

One of the most important elements of building an ecommerce business is developing a longstanding and likable brand with your audience. However, many people outside of advertising and marketing still hold the notion that a brand is little more than a logo. A brand is in fact so much more.

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The Ultimate Entrepreneur’s New Year’s Preparation Stack

The Ultimate Entrepreneur’s New Year’s Preparation Stack

Another year is coming to a close. With each new year comes new challenges, opportunity, and potential for entrepreneurs. Many people will talk about resolutions, some will actually and meaningfully establish them and only a small fraction will achieve them. Are you ready for a ridiculously successful year? Read on.

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#TheGreatBuild: Behind the Scenes of a 6-Month Old Ecommerce Business

It’s been about six months since the launch of Finch Goods Co., a curated selection of men’s goods and lifestyle products. This update is jammed with value and is probably one of the most valuable #TheGreatBuild posts yet.

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#TheGreatBuild: First Month Revenue & Marketing Report

It’s been a month since the launch of #TheGreatBuild ecommerce business. This is the first update of the ecommerce store in the series.

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#TheGreatBuild: How to Launch a Business

Your startup’s launch is one of the most important days of your business’s life. It’s technically your startup’s “birthday”. To make sure you’ve prepared for this special day, this post goes through how to launch a business to gather anticipation for your online store opening.

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#TheGreatBuild: DIY Product Photography

High-quality photography is one of the most important aspects of any ecommerce website. Learn how to set up and shoot great DIY product photography!

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#TheGreatBuild: Unveiling My Brand

In the previous post, we showed you the essential elements of building a brand. In this follow-up, we reveal the brand we built that cost us a total of $25!

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#TheGreatBuild: How to Build a Brand Persona

Building a brand is an important element of business. Brand Build 101 goes over how to build a brand with 5 essential elements to creating a brand persona.

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#TheGreatBuild: Pivoting

What do you do when you run into challenges and roadblocks when you’re creating your ecommerce business? You pivot. Learn how we pivoted #TheGreatBuild.

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