50 Successful Shopify Stores & What You Can Learn from Them
There are countless successful Shopify stores in the ecommerce industry doing their best to make great products for their audiences, so we wanted to round up some of the top ones that are making waves in the market.
The definition of success is quite subjective, but from our point of view, we determine successful ecommerce businesses as ones where the founder, co-founders, or teams are hustling hard to make their dream work, and working at their store day after day to create and sell the best products they possibly can. Sure, some of the stores you’ll see on here are big-name brands that are raking in huge amounts of sales and revenue year after year, but that’s not all that matters. Other successful Shopify stores on this list started from the ground up and their founders worked hard to get them to where they are today.
There are Shopify stores of all shapes and sizes on this list, and we hope you enjoy browsing through them to see what kind of things these Shopify stores are up to. Don’t forget to check out our Shopify Review to learn more about the platform’s features and services that help bring these stores to life.
Most Successful Shopify Stores #1: Budweiser
Yep, Budweiser, the “King of Beers” has a Shopify store. Introduced in 1876, they’re a well-known brand of American-style lager and they use their Shopify ecommerce store, Shop Beer Gear, to engage with their community, build their loyal audience, share consumer information, and sell brand merchandise. Although their main product (their beer) cannot be sold online due to regulations and restrictions, their Shopify store has made lemonade out of lemons (so to speak) by selling apparel, barware, lifestyle products and more.
Most Successful Shopify Stores #2: Tesla, Inc.
The electric car company most notable for their innovative products and outspoken co-founder, Elon Musk, Tesla is one of the top Shopify stores on the market. With a clean and crisp store design that reflects the design of their products, they make accessing their inventory and product information a breeze for visitors to their site.
Most Successful Shopify Stores #3: Red Bull
The widely-recognized energy drink is on the market giving consumers “wings” but it’s Shopify that’s giving Red Bull wings in the online shopping world. Much like the Budweiser brand, Red Bull doesn’t actually sell any of the products online, likely due to regulations and restrictions on their core product, but instead, they focus on selling brand merchandise to consumers who want to represent the brand whether it’s through apparel, accessories, headwear, footwear and even media products like Blu Ray content. Just because they can’t sell their energy drink to consumers online, that doesn’t stop the brand from having a digital presence where their audience can interact with and purchase from them.
Most Successful Shopify Stores #4: Gymshark
Founded by a then 19-year-old from his mother’s garage, Gymshark has the starting story of true entrepreneurial hustle and grit. But, as these stories seem to go, it hasn’t always been smooth sailing for Gymshark. In fact, they had such intense growing pains for a period of time that they outgrew their former ecommerce platform while they had just finished 8 months of building the site, and that same platform caused a major glitch on their website to occur during the most crucial of all shopping days — Black Friday — which ended up costing them $143,000 in lost sales, not to mention the trust of their audience that had taken them so much time to build. After this occurred, the Gymshark brand jumped over the Shopify ecommerce platform so this kind of major error would never happen to them again. Since then, they’ve been able to keep up with their scaling audience, minimizing their growing pains and improving on their sales and revenue year over year.
Most Successful Shopify Stores #5: Rebecca Minkoff
The Rebecca Minkoff brand joined the Shopify ecosystem in 2017, where they continue to provide luxury apparel and accessories to their audience. According to BVAccel, the Rebecca Minkoff brand started out on another ecommerce platform but migrated over to Shopify Plus in only 4 months, including 26,000 SKUs along with a refreshed user-interface, just in time for the holiday season. What makes their Shopify Store especially unique is that they consider the impact their store has on a global level and provides a more seamless shopping experience for their online visitors by giving them over 70 different currency options to support over 100 different countries. This means their customers can be more comfortable browsing and purchasing from their Shopify store in the currency that best suits them.
Most Successful Shopify Stores #6: MVMT
It all started with a dream to provide high-quality watches at a more accessible price point which turned into a reality for the founders of MVMT when the launched a hugely successful Indiegogo campaign. Since then, they’ve grown a network of influencers to help them acquire new customers within their target market — which is mainly the “millennial” demographic — and they’ve used social selling to not only source traffic but also as a source of revenue. Their Shopify store helps them focus on social ecommerce which is what’s helped their brand grow so quickly over a short period of time.
Most Successful Shopify Stores #7: ColourPop Cosmetics
Know for their affordable makeup that doesn’t scrimp on quality, ColourPop has a glowing reputation in the beauty community for selling luxury-level products without the price tag. They’re also known for their big-name collaborations with the likes of other brands like Disney, as well as with high-profile influencers like YouTubers and Instagrammers in the beauty industry. What helps them operate at such a high level while optimizing their profit margins is using an ecommerce platform like Shopify which can handle their order volumes effortlessly and also likely much more inexpensively than other ecommerce platforms.
Most Successful Shopify Stores #8: Nestle
When the Nestle team was tasked with creating almost an entirely new brand within the Nestle umbrella, the Nescafe Sweet & Creamy instant coffee brand, they had 8 weeks to bring the store to life. Naturally, that’s a huge undertaking and one that they turned to Shopify to make happen. They built out an ecommerce infrastructure, integrated their logistics and fulfillment systems and implemented their analytics all in time to launch their first marketing campaign successfully. They credit Shopify’s easily customizable themes with being the one thing that helped them move as quickly as they needed to.
Most Successful Shopify Stores #9: The Hundreds
A streetwear brand all about culture and community, The Hundreds’ Shopify store helps them communicate their brand story while selling their merchandise. They use the Shopify Launchpad system in addition to their normal brand storefront, to put their major campaigns and sales on autopilot which allows them to launch new store events more efficiently.
“It’s nice to have someone on the backend that handles the infrastructure and how the sales are moving while we can concentrate on what’s really important for us, which is documenting our lifestyle and telling the story of The Hundreds.” – Bobby Kim, Co-Founder of The Hundreds
Most Successful Shopify Stores #10: Pixi Beauty
Pixi Beauty is all about flawless, effortless and fuss-free beauty and their ecommerce store is too, that’s why their ecommerce store is hosted on Shopify. According to LucidFusion, they were overwhelmed with the amount of time and work that went into managing their store when it existed on a previous ecommerce platform, so they migrated over to Shopify to revamp their mobile and desktop experience.
Most Successful Shopify Stores #11: Frank Body
Frank Body pioneered the coffee scrub craze, which includes using coffee grounds as a skin exfoliant in order to remove dead skin cells making skin feel refreshed. Social interaction is a big part of their brand, and you can see it in action on their Shopify store. Sharing customer photos and maintaining a consistent brand voice are two of the main ways Frank Body keeps their brand alive and it’s what keeps customers coming back for more.
Most Successful Shopify Stores #12: Morphe
What makes Morphe work is that they’ve stayed true to their roots, even while scaling and growing at an astronomical rate. The cosmetics brand first started catering to makeup artists on a budget with high-quality makeup brushes that performed like the professional’s. As they’ve grown over the last decade, they’ve stayed true to this mission while incorporating it into both their brand and ecommerce store when launching a loyalty program known as a “Pro Membership” that offers discounts on their products for professional, self-taught and student makeup artists.
Most Successful Shopify Stores #13: Jones Soda
Jones Soda was one of the most talked-about sodas back in the early 2000s, but when the recession came, the company took some hard hits for a long time. To get back to their past of success, they needed to get back to their roots and that meant focusing on their customers and leaning out their operations. Using Shopify helped them reduce their operating costs, plus it helped them refresh their brand for its resurgence in the market.
Most Successful Shopify Stores #14: Good American
What originally started as a denim brand, a successful million-dollar launch catapulted Good American into further fashion retail. As their sales grew, the brand did too, which meant their operations needed to as well. They started using Shopify Flow to automate some of their processes so they could take some pressure off their teams.
“Using Flow to automate repetitive tasks opens us up to spend more time on strategic initiatives that grow the business. We’re able to better utilize our team and their skill sets.”- Mehmet Dokumcu, Head of Ecommerce at Good American
Most Successful Shopify Stores #15: Luxy Hair
Luxy Hair is one of the few brands that pioneered content marketing on social channels like YouTube and Instagram, and it’s what made the biggest impact on their store’s success. They started their business with a loan they had 6 months to repay, which fueled their passion and motivated them to get their business up and running quickly and effectively. To help instigate the initial sales, they starting creating YouTube hairstyle tutorials so their audience could see their product in action and it was one of the best sales tactics they used.
Most Successful Shopify Stores #16: Skinnydip London
Proof that finding a successful product idea can stem from solving your own pain point, the brand Skinnydip London was founded when Apple iPhone products launched and there was nothing but neutral-colored cases to house the devices in. The founders of Skinnydip wanted more from their tech accessories, so they built their brand around it. They aren’t, however, exclusively an ecommerce store, which is what sets them apart from a vast majority of Shopify stores that are on this list. Because of this, they use Shopify’s POS system so they can sell their products online as well as in-person, all from the same dashboard.
Most Successful Shopify Stores #17: Death Wish Coffee Co.
Death Wish Coffee Co. was in the incredibly unique position of winning a commercial slot during the Superbowl, and thanks to already being set up on Shopify, they were able to handle the spike in traffic as they generated more than a quarter of a million dollars in the two hours after it aired. This, unfortunately, was a lesson they learned the hard way back in 2013 when they were featured on Good Morning America and couldn’t keep up with the traffic that overwhelmed their site. Their site crashed and they had ten-thousand orders they wouldn’t be able to fulfill in their usual time frame. Their Shopify store is now prepared to scale with them so whenever they get spikes in traffic to their site, it doesn’t completely crumble.
Most Successful Shopify Stores #18: World Wildlife Fund Canada
Another store that’s unlike the other Shopify stores on this list, World Wildlife Fund Canada is a nonprofit that’s dedicated to preserving Canadian wildlife. A main part of their preservation efforts comes in the form of symbolic adoption kits, where people can donate money to the charity in exchange for a kit that includes a WWF-Canada tote bag, certificate of adoption and a plush toy. This is exactly where they need their Shopify store to perform for them — their backend dashboard is integrated with their fulfillment distributors so every time a donor pledges to adopt one of the species on their watch list, the WWF-Canada can get their adoption kit sent straight out to them. It’s this automated process that helps their non-profit run effectively and seamlessly as they accept donations from around the world.
Most Successful Shopify Stores #19: Allbirds
After launching a successful crowdfunding campaign on Kickstarter in 2014 that raised $119,000 in five days, the founder of Allbirds knew he was onto something. They’re an eco-friendly shoe brand that fuses style, comfort, and functionality with environmental responsibility, and they built their store on Shopify so they could scale their business from the ground up. Since their initial launch, they’ve continued to successfully raise money from investors to grow the brand, and they now have locations in San Francisco, New York, and London.
Most Successful Shopify Stores #20: Lollapalooza
A popular music festival held every summer in Grant Park, Chicago, Lollapalooza sells more than just concert tickets. Part of the experience includes merchandise like t-shirts, hats, posters, and more, all to enhance the experience for festival-goers. By using Shopify, they can easily add new products and switch them out year after year as the festival lineup changes and they sell exclusive items for each lineup.
Most Successful Shopify Stores #21: Lakers Store
It’s safe to presume that the LA Lakers store sells a lot of merch. They’re one of the most top teams in the league, and their branding is arguably one of the most widely-recognized logos, even to people who aren’t NBA fans. Their Shopify store gives them the flexibility to sell and ship their merch to fans all over the world, and the Shopify platform scales with them as their sales spike throughout the season. Plus, they can structure their site to be ultra-user-friendly, including the capability to shop by the player, so fans can jump straight in to find the merch for whomever they’re the #1 fan of.
Most Successful Shopify Stores #22: Manitobah Mukluks
What’s now one of the fastest growing businesses in Canada, Manitobah Mukluks was once a small business that has been able to grow and scale with the help of Shopify. They started out as a brick-and-mortar store but realized they needed to get online to reach more of their target audience. They started their store up on Shopify so they could quickly get their new ecommerce presence up and running, and it’s what’s helped them grow to a bigger brand today.
Most Successful Shopify Stores #23: Beardbrand
A perfect example of why starting a business around something you’re passionate about can be a lucrative strategy, Beardbrand’s founder enjoyed caring for his beard so much that he built an entire community around it and thus, Beardbrand’s customer base was formed. This Shopify store achieved astronomical success in its first year, earning more than $120,000 per month, by playing by their own rules, not listening to how others told them to run their brand and by putting their customers first.
Most Successful Shopify Stores #24: Thinx
Thinx’s aim is to redefine traditional feminine hygiene products and they’re already disrupting the $36 billion dollar market. “Femtech” is an up-and-coming buzzword they fall into the category of and it’s becoming an industry they’re pioneering with their innovative products. Selling on Shopify allows them to easily reach their global audience, not only with their products but with their content and marketing messages they’re using to educate consumers.
Most Successful Shopify Stores #25: Triangl
The Triangl swimwear line launched in 2012 after one of its co-founders came up with the idea of starting an online store that sells affordable bikinis for ordinary women. The co-founder herself came up with the business idea stemming from a time in her life where she was struggling to find the kind of swimwear she wanted to wear at reasonable prices, so she decided to make the kind of swimwear line that she wanted to buy from. Before the end of their first year as a company was up, the Shopify store had made over $5 million dollars and they didn’t stop at that: This Shopify store earned five times that much in their second year, coming in at $25 million dollars.
Most Successful Shopify Stores #26: Fashion Nova
Fashion Nova is nothing short of a digital ecommerce phenomenon. It was one of the most searched fashion websites in 2017 (alongside high-end fashion veterans like Gucci and Chanel), but unlike its “most-searched fashion company” competitors, it landed at the top without the help of runway shows, magazine placements or traditional advertising.
Yet, in an incomprehensibly big industry, Fashion Nova has managed to amass a huge social media following, an army of influencers, and the privilege to be endorsed by celebrities from the caliber of Kylie, Blac Chyna, and Cardi B.
On the back-end, the company collaborates with thousands of (local) manufacturers, launches new styles weekly, and is incredibly efficient at getting a product from sample to the customer’s door, precisely because it’s chosen to spread out locally.
So how exactly did it rise to stardom?
Here’s what we think are their most noteworthy marketing strategies:
- The Brand is Inclusive: Fashion Nova doesn’t make its plus-size collection an afterthought, it’s an integral part of their business. By including fashion for women of all sizes (with a complete size chart), it manages to attract a large chunk of potential buyers who would have otherwise felt neglected and comes across as a brand that caters to the needs of every type of woman.
- They Utilize an Army of Influencers: Fashion Nova has the amazing #NovaBabe program where OOTD queens “who can literally rock anything” can join their influencers program by simply tagging them in their posts and sending out an email. It’s a fairly straightforward way of joining their influencer community of #NovaBabes who then spread the word, offer discount codes and style up Fashion Nova’s hottest pieces on social media. Another great thing is that there’s no money involved – it’s just free items in exchange for a bit of publicity, and by this point, people don’t really care – they like to be seen wearing Fashion Nova.
- They Have a Killer Referral Program: When you think about it, Fashion Nova doesn’t have a particularly innovative business model. In fact, there are a ton of similar businesses out there. But what sets it apart from all the rest is its marketing strategy, designed with an acute awareness that’s speaking to a demographic rarely prioritized by similar brands – but a demographic that has a remarkable reach on social media.
Most Successful Shopify Stores #27: KKW Beauty
KKW Beauty, founded by none other than Kim Kardashian West herself, has quickly burst out onto the cosmetics since its launch in 2017, and not only hugely popular – it’s easily one of the biggest Shopify stores in the beauty industry. With Kardashian West having a reputation as a celebrity already, launching the makeup brand KKW Beauty was another business to add to her growing portfolio, and yet the success of her first solo makeup line speaks for itself: The brand caters specifically to her target audience both in quality as well as price, further reinforcing that listening to your audience’s wants and needs and then delivering on them is a powerful way to scale your success.
Most Successful Shopify Stores #28: Kylie Cosmetics
Before Kardashian West launched KKW Beauty in 2017, her younger sister, Kylie Jenner, launched her very own line of cosmetics in 2015 with her first Shopify store, Kylie Cosmetics. Having never launched a cosmetics brand before she wasn’t sure what type of reaction to expect from her audience but her combined 95+ social media followers on platforms like Instagram, Twitter, and YouTube, did not disappoint. Upon launching her Shopify store, her 15,000 units of products sold out in minutes, as massive flocks of traffic drove to her store in time for launch. Thanks to the Shopify platform being able to handle spikes in traffic around high-demand launch times, the Kylie Cosmetics store seemingly handled the first launch without a hitch, and in later launches upped the available units of products to 500,000 in order to meet demand.
Most Successful Shopify Stores #29: Jeffree Star Cosmetics
This self-made makeup maven runs his ecommerce store on Shopify, even publicly thanked the platform on Twitter in 2016 for always keeping the website “crash free and running perfect.” Like Kylie Cosmetics, Jeffree Star Cosmetics drives massive amounts of traffic to their site during new launches, so they need an ecommerce platform that can keep up with their customers and Shopify delivers. Their stock is in such high demand, in fact, that the store is automatically set up to block customers from purchasing more than two of the same SKU per month so all customers get a chance to enjoy the products.
Most Successful Shopify Stores #30: Sephora
The ultimate online beauty and cosmetics department store, Sephora’s Shopify store employs powerful and innovative technologies together so they can provide the absolute best experience for their customers. Known for using AI-powered chatbots to help their customers find the products they’re looking for, plus extensively categorizing their product offering into many different collections for optimum searchability, Sephora is able to host an expansive product offering on their Shopify store without it being too overwhelming for their visitors.
Most Successful Shopify Stores #31: 100% Pure
The founders of 100% Pure used to spend hours and hours grueling over necessary website changes in the days leading up to important launches, sometimes pulling all-nighters just to get everything ready on time. Since using Shopify, they make use of the Launchpad feature to help the automate these processes instead, so they can spend less time on it while still getting amazing results, meaning they can spend their time doing valuable things for the business.
Most Successful Shopify Stores #32: Herschel Supply Co.
Herschel is a design-led accessories brand that sells their popular backpacks, bags, and luggage around the world. Their Shopify store helps them keep up with their customers, whether they’re repping their brand in their home country of Canada, or even when they’re traveling around the world in style. With their Shopify store, they’re able to connect with their customers on the go as they use shoppable posts on social media platforms like Instagram so their audience has the ability to browse and buy their products right at their fingertips.
Most Successful Shopify Stores #33: Leesa Mattresses
The founder of Leesa Mattresses brand credits the Shopify platform with helping them stay in business during the early days:
“Without Shopify, we would’ve run out of money before launching… Instead of selling mattresses we would have been fixing bugs but Shopify fixed the bugs for us.” – David Wolfe, co-founder of Leesa
The co-founders’ goal was simple: To disrupt the current mattress industry that was over-complicating what should, in theory, be an easy product to sell. They wanted to strip back everything that made current mattress products complicated and concentrate on providing a simple, yet effective, product at a great price that consumers would know just worked. They went on to earn $800,000 in sales in the first month and grew to earn nearly $30 million in revenue in 2015.
Most Successful Shopify Stores #34: John’s Crazy Socks
John’s Crazy Socks considers themselves to be in the “happiness business” and they achieve that mission one pair of fun socks at a time. The company started with the brand’s namesake and co-founder, John, looking for an alternative route to his impending career path after high school, and being known for his crazy socks, he and his dad came up with the brand, John’s Crazy Socks. They had no audience when they launched, only a Facebook page, and as they went they built up their audience to what it is today: over 118,000 orders shipped all over the USA and to 44 countries in the world. They’re also a brand with a social mission to support organizations like the Special Olympics, which they’ve raised over $170,000 for already. The year over year rise in recurring orders from the brand continues to grow, with the last reported metric being 2,067%, so it’s safe to say that John’s Crazy Socks are taking the ecommerce world by storm.
Most Successful Shopify Stores #35: Code & Quill
With one single member of the company to do all the work (the founder) and a Kickstarter campaign to launch, Code & Quill hit the ground running. Stemming from the founder’s own pain point to find a high-quality notebook that not only performed well but he could use both for jotting notes and for designing technical ideas and visuals on paper, he figured if he couldn’t find the right notebook for the job then others must be frustrated, too. Using Kickstarter to test the market, he put a lot of time and effort into the campaign to make sure it left a good impression on the backers. Eclipsing the original goal of raising $11,000 for the Code & Quill notebook, the Kickstarter campaign earned over 4x as much from hopeful backers, which made it clear that there is demand for the Code & Quill product.
Most Successful Shopify Stores #36: The 5 Minute Journal
Claiming to be “the toothbrush of the mind,” The 5 Minute Journal aims to help its users reset their mindset in just 5 minutes per day. The brand originally intended to launch with a Kickstarter campaign, however, things didn’t work out as planned and they eventually ended up doing their first soft launch at Mastermind Talks, which turned out to be the perfect audience for the product, leading them to grow quickly and successfully just from being in the right room with the right people at the right time with the right product. Author and entrepreneur Tim Ferriss happened to be attending the event and loved what The 5 Minute Journal was doing so much that he purchased 3,000 copies to share with his audience, which subsequently helped spread the word about the product even further.
Most Successful Shopify Stores #37: Young & Reckless
Starting as a wholesale line stocked in brick-and-mortar stores like PacSun, Macy’s and Dillard’s, Young & Reckless eventually evolved into ecommerce to grow their brand even further.
“The industry has changed so much that now ecommerce isn’t just the actual building and coding of a site… It’s merchandising, it’s digital advertising, it’s social marketing and social media, customer service and handling warehouse issues.” -Nate Harvey, Young & Reckless’ Ecommerce Director
The founder of the brand is a well-known skateboarder who started the brand when he was featured in MTV shows, so the brand wasn’t totally unknown when they started, but they’ve used the growth of social media in the last few years to boost their brand to new audiences, and are on track to see their annual online revenue to double year-over-year.
Most Successful Shopify Stores #38: Velour Lashes
Velour Lashes started as an Etsy store where the co-founders were running the business from home as a side-hustle while still studying and working their regular jobs. As business started to grow, they realized they needed something more so they jumped over to WordPress, but with limited functionality and relying on a designer to make even small changes to the site, they needed something more. From there, they switched to Shopify, where they saw a massive decrease in their bounce rate — from 40% down to 11% — which meant their site was now successfully retaining the customer that landed on it rather than driving them away, proving that website design can play a hugely important role in conversion optimization.
Most Successful Shopify Stores #39: The 5th
What started out as a passion project quickly turned into a career for the founders of The 5th, who started out with great products and an Instagram following of 70,000 people to whom they announced the first launch of their products. The launch went so well, in fact, that they sold out of all their inventory and were left wondering what they should do next. Since then, The 5th has evolved into a global retailer, using their Shopify store to pre-sell their out of stock products so customers can secure the item they’re looking for, and using the software to set up popup stores in New York so they can bring the brand to their customers in real life.
Most Successful Shopify Stores #40: Green Little Trading Company
Green Little Trading Company is an ecommerce retailer whose aim is to help parents source high-quality and beautiful products for their children and their family more easily. They believe that parenthood doesn’t mean that households have to compromise style, so every product they stock supports their mission for functional yet stylish products. Ten years after they were founded in 1997, they realized their current ecommerce platform was limiting their success, so they made the switch to Shopify so they could operate more efficiently and automate some aspects of their store management. This was a huge undertaking, as they had 9,600 product attributes, 10 million orders, and over 1 million customers to migrate over to the new site, which they did so successfully in 16 weeks.
Most Successful Shopify Stores #41: Bombas
Another ecommerce brand with a social mission, Bombas sells high-performance socks and for each pair sold, they donate another pair to a homeless shelter. This business idea arose after the co-founder read a statistic that socks are one of the most in-demand items requested by shelters, so he and his team set out to make a change. Their mission attracted the eyes of the media, and they ended up presenting their business to the Shark Tank panel, which drove floods of customers to their site once the episode aired. This huge spike in traffic caused their site to crash, losing them over $15,000 in sales as customers abandoned their shopping carts, which drove Bombas to switch their site over to Shopify so they could keep up with the demand for their products now that word was starting to get out about their socks and the social change mission leading their growth.
Most Successful Shopify Stores #42: LeSportsac
After 40 years of selling through their brick-and-mortar locations, LeSportsac wanted to bring their luxury purchasing experience online and selling through Shopify allows them to create an effortless shopping experience for their global network of customers. Their Shopify store is like another member of their team that handles the nitty-gritty details of the store like data and analytics so the team at LeSportsac can spend less time acquiring the data and more time putting it into actionable tactics that help drive the business forward. Their Shopify store is an intellectual hub for their business that not only connects them with their customers but enables them to reach their targets as they scale and progress as a brand.
Most Successful Shopify Stores #43: PuraVida
To build the PuraVida empire, they focused in on influencer marketing and recruiting micro influencers to reach more of their target audience by spreading the word about their product. This took some trial and error to scale properly, as they discovered that only 25% of their brand ambassadors in their initial ambassador program were making sales for them. This was a huge shock to them because it meant that they were sending products and swag to 75% of their ambassadors who hadn’t actually helped them reach more of their target market at all. In light of this, they needed to make some drastic changes, so they honed in on micro-influencers and created a tiered system so they wouldn’t get caught out with an inactive ambassador program again. To learn more about how they accomplished this, check out the Pura Vida Case Study here.
Most Successful Shopify Stores #44: Oreo Cookies (Mondelez International)
Yep, Oreo cookies have been sold through Shopify. Oreo’s parent company, Mondelez International, wanted to shake things up with a fun campaign where customers could customize their own Oreo cookies. This was something the company had never done before, and they needed to set up the logistics of it from scratch. That’s when the Oreo Shopify Store was born and they ended up creating it in just a few weeks. To learn more about this campaign and how it went for the Oreo cookie, check out this case study, and remember that even big-time retailers of popular global products step out of their comfort zone and take a risk even when they aren’t sure if there’s going to be any reward.
Most Successful Shopify Stores #45: Tula
As a skincare brand rooted in science, Tula is a Shopify store that gives their customers what they want. For them, less is more, which means minimizing their SKUs so they can focus on creating an integral core set of products that really work, so their customers don’t have to sift through the junk. Founded by a Harvard alumnus and real-life doctor, Tula as a brand started out selling through QVC and later moved into ecommerce. What their Shopify store does that can’t be done through retail is that they use the Recharge Shopify app to enable subscription purchases on their site, so customers can get products sent to them on a subscription basis so they never run out of what they use and love.
Most Successful Shopify Stores #46: Frankies Bikinis
Frankies Bikinis is known in the industry for their high-quality garments that sell out super fast (we’re talking in the 2-minute time frame) so when it comes to launch day on their Shopify store it’s all systems go. Launches used to be super stressful for them on their previous ecommerce platform because they had to handle the entire process manually, like changing banners, images and call-to-action buttons right at the time the products were going live, which left plenty of room for mistakes and an unprofessional air around the whole brand. But, they use Shopify’s Launchpad tool now so everything can be set up and ready to go for launch day so all customers need to do is refresh the page at launch time and everything is ready and waiting for them.
Most Successful Shopify Stores #47: L’Occitane
A 40-year-old brand with the future in mind, traditions don’t take precedence over sales when it comes to driving the L’Occitane brand forward. They’re a Shopify store that’s not afraid of change, and they test out emerging sales channels like social selling on Facebook to reach their customers where they’re most active. Even though they’re a brand with deep roots as an exclusively brick-and-mortar store for decades before they drifted into the ecommerce scene, they’re embracing progress and experimenting with it in interesting ways so they can reach new customers in new ways.
Most Successful Shopify Stores #48: Memobottle
A pain point, a passion project, and a social mission wrapped up into one, Memobottle started on a mission to reinvent the water bottle. Like nothing the world had ever seen before, they wanted to create a water bottle that could slide easily into laptop cases so they could conveniently carry a reusable water bottle with them when all they had was their laptop bag. This turned out to be more difficult than they thought was possible, causing the founders to actually move to Taiwan for a 6-month period to help the manufacturing company create the exact product they were looking for. They kept their more than 6,000 Kickstarter backers waiting 6 months longer than planned to receive their Memobottles, but they eventually got the product just right and successfully launched their brand.
Most Successful Shopify Stores #49: Rhone
Founded by a former NFL employee, Rhone is a sportswear brand focused on creating high-performance activewear. Their main mission is to revolutionize odor technology and the way it’s used to help activewear last longer between washes so wearers can get more mileage out of their gear. As a new brand, however, they’re experimenting with new ways they can reduce the friction at checkout so customers are more likely to go through with a purchase rather than just abandoning their shopping cart. One tactic they’ve used to combat this is with Try.com, a service that enables merchants to offer their products for free to visitors on their site through a button on their product pages, and then once the customer receives the item they have 7 days to decide whether to keep the item or send it back before they get charged. This allows for a risk-free trial experience where customers don’t feel pressured to commit to a product before they know whether they even like it or not.
Most Successful Shopify Stores #50: The Economist
Being one of the top news, politics, business and finance publications in the industry, The Economist hardly needs any introduction. Although their main product is their print and digital content, they also offer a wide arrange of products on their ecommerce store. With the embeddable buy buttons they can create with their Shopify store, they can add relevant products throughout their site to encourage customers to learn more about their products as they browse.
Conclusion
There you have our roundup of the most successful Shopify stores in the ecommerce industry! Take the time to browse through these Shopify stores and learn from the tactics they employ on their site. Since they’re some of the best in the business, there’s plenty to be learned from the strategies they use to help drive traffic and improve conversions on their site so they can progress year-over-year.
